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You're starting to feel defeated and unsure. You've questioned, researched and developed possible solutions, but have not moved forward with implementing any of them. You're mind is filled with even more questions. The questions could cover strategic direction, client impact or other. For example: Is it a good opportunity? Is it the right opportunity? Is it in the right industry? Does it fit my niche market? Does it solve the right problem? Is it the right solution? and lastly.. Are the right people involved? And so on…
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The other day when I took delivery of the special gift I created for some dear friends, I was struck by the little symbol that sat unassuming on the bottom backside of the simple packaging. It was a universally recognized reminder of the vendor responsible for creating my most recent masterpiece. That was the inspiration behind today's article - branding. Everyone knows it when they see it and all businesses long to create one - Danico included.
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National Small Business Week May 20th began the sixth year of the National Small Business Week (NSBW) hosted by the Small Business Association (SBA).  This event honors and empowers small businesses nationwide.
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Social Media should be considered as part of the marketing strategy.  I hear this often.  While social media outlets may be free to use, they are not free.  There is sweat equity needed to keep them current, to keep them relevant.  Yeah, I know, we are one to talk.  Well we are.  We know that time has to be put into keeping content relevant for our
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About a month ago I started reading about the Internet Sales tax sometimes referred to as the Amazon Internet Sales Tax. One of the proposed benefits of this proposed tax is to help with the state budget shortages. Senator Durbin's bill known as the Main Street Fairness Act, covers New York, Illinois and Connecticut. New York is looking to add the nearly 4% and Illinois 6.25% sales tax to all online purchases.
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How to get things done? That is a question heard and stated often.  There are people and companies who make a living advising others on just that.  Even in my business, I am often asked for suggestions.  One thing that is obvious is that there is no one-size-fits-all.  That can be frustrating for those who have yet to find what works from them.
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