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Web | Peter Prestipino | November 1, 2012 | Web Experience Design for SocialistsWhy we like it:Often we hear from our clients abo | Christina Chaey | November 2, 2012 | How Seamless Defied Sandy, Kept The Hot Meals Coming, And Inspired Twitter Love
From time to time, we are asked about what we read.  Here are some articles we thought you might enjoy: No Excuses | Nadia Goodman | August 30, 2012 | 4 Ways to Stop Making Excuses and Follow Your Passion
Last week the media outlets were buzzing with news about the trial between Apple and Samsung. While I am a consumer of Apple products (iPhone, MacBook Air, MacBook Pro, iPod), I also have PC products (Acer netbooks, Dell computers).  Until this year, I was also a Nokia and Blackberry consumer.  So, I think I have a pretty balanced view.
You're starting to feel defeated and unsure. You've questioned, researched and developed possible solutions, but have not moved forward with implementing any of them. You're mind is filled with even more questions. The questions could cover strategic direction, client impact or other. For example: Is it a good opportunity? Is it the right opportunity? Is it in the right industry? Does it fit my niche market? Does it solve the right problem? Is it the right solution? and lastly.. Are the right people involved? And so on…
The other day when I took delivery of the special gift I created for some dear friends, I was struck by the little symbol that sat unassuming on the bottom backside of the simple packaging. It was a universally recognized reminder of the vendor responsible for creating my most recent masterpiece. That was the inspiration behind today's article - branding. Everyone knows it when they see it and all businesses long to create one - Danico included.