Content calendars are structured to help you achieve content success on a daily, weekly and monthly basis. This schedule allows consistent engagement for your audience and followers on social media. Additional benefits include a multichannel approach to distribution, enhanced content due to planning, and measuring the strategy of promotion. Step 1 - Content Decide on the c...
You haven’t updated Facebook/Twitter/Pinterest/<insert social media channel here> since the day you opened the account
You have a blog but haven't updated in several months
You didn’t know that updates could be scheduled
Your eyes glaze over looking at your social analytics
If any of those statements resonate with you, then it’s time for a social media manager for your organization.
Today, it’s widely accepted that to be in business means to be engaged in social media. From brand awareness and marketing promotions to community involvement and customer support, social media can be some or all of these things for you. Having someone who helps define the goals, oversees the content, monitors the social media channels, and helps determine which channel(s) are best for your brand, is no longer a luxury.
A quick Techie Tuesday post, I thought you might find this article on Social Media resources for non-profits from Decoda Literacy Solutions. If you visit often you know that I/we are big on supporting nonprofit organizations, especially those in our backyard. They look like they might have a couple of good reads listed.
Article: Tech Tuesday: Social Media for Non-Profits by Decoda Literacy Solutions