How do we come up with content ideas? Great question! You’ve asked, and here is an outline of our process with answers.
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These last few cold days have inspired a lot of "house cleaning". Anything that prevents me from bundling up like a zombie in order to prevent frost bite is what I've been up to. This time is not reflective time where I ponder the meaning of life or Danico for that matter, but time to clear the decks of the pet projects. Those should have been done a long time ago projects and jus' cuz stuff that goes onto a "someday" list somewhere.
We all have them. Those things we think of that don't really have an immediate application but are fun to work on. If you are like me you have your client work, your volunteer work, your family work, and your personal work. With all of that work, sometimes it is hard to find time for the fun-jus'-cuz stuff.
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When I was younger and fantasized about becoming a business guru, I'd planned to own an empire with offices in popular cities like Chicago, New York, London, and the like. I also was under the impression that business would be steady, predictable and linear.
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Really quick, I wanted to tell you about a software tool that is quickly becoming my favorite. What you may not know is that I am always looking for ways to improve how to stay on top of projects. With the help of Rivers and Associates, we have been testing out Teamwork Project Manager cloud based project management tool. No, they are not paying me to toot their horn, heck, they probably don't even know we were evaluating it.
What repeatable processes do you have in your business that could be streamlined?
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The other day I called on a prospective client to open discussions on creating their web presence. As we sat down to talk about their goals, I noticed the odd look I received when I pulled out paper and a pen. You see, I start with paper - always. It may be blank or simple lined paper but most of the time it is storyboard paper (think the handout view in PowerPoint or Keynote). It may sound a bit strange but there is a reason. Don't get me wrong with all of the computers and other electronic devices I own or have access to, I could never touch a piece of paper, ever.
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Whew! All done…well, almost!
The prizes have been awarded, auction items carried off to their new homes and the decorations have been packed away.
Flipping channels, I paused the remote long enough to see an initial interview with a sales guy and a new client on some reality show. The sales rep kept saying something to the effect that there are a lot of options - over and over and over. Followed by repeatedly asking the client if they liked any of the options set before them. I sat there thinking, "You need to give them something to react to".