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MAY
26
0

Happy Memorial Day

Happy Memorial Day

Thank you to the service men and women who give of themselves on behalf of our country and the families who support them. Happy Memorial Day.

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MAY
22
0

5 Tips for Beating Blog Block

5 Tips for Beating Blog Block

Ok, so I tried out a bit of alliteration with the title.  Creating content for your blog can sometimes leaving you blank.  Often the issue is not that you don’t have anything to say, it just when you sit down to say it, the words don’t come.  I see this with my clients with telltale signs of blank stares, phone silence or unanswered requests for content.  

Here are my 5 tips for beating blog block:1.) Embrace itYou’re stuck trying to string words together to create coherent sentences.  Just stop.  Write down any words that come to mind, it could be your to do list, grocery list, random movie quotes.  Write down how you feel at that moment.  Pick a letter on the keyboard and hold it down to fill the page.  The point is to lessen the pressure to create a perfect post and just start writing and get out of your head.2.) ReadYou probably have trade journals/magazines, newspaper (digital or otherwise), gossip sites/magazines that you enjoy reading.  Read an article or two, write down your thoughts or do a review.  If it happens to relate to your industry or business, perfect.  Now edit and post.  If not, then it was a great exercise for your writing chops.3.) Update Content MapYou may call it a Content Calendar, Editorial Calendar or Social Media Marketing plan.  Whatever the name is, the purpose of it is to provide a roadmap for developing your content.  Look it over.  When you put it together the topic, timing and tags made sense to you.  Do they still?  Are there new topics you’d like to add?  Change it, the content map is meant to be a “living” document. 4.) TalkOne “trick” I use with my clients is just get them talking, about anything and everything.  During a lunch meeting where we chatted about their family, their work, their hobbies, we came up with several “easy” topics for them to write about related to their business and customers.  Sometimes the mere act of verbalization spurs ideas.5.) ShareShare an anecdote, funny quote, or image.  If something made you laugh, got you thinking or was perplexing.  Share it along with why you felt the way you did.  Others probably had a similar experience.  You know what I’m talking about.  How many times have you seen a funny image that someone else has shared and found yourself chuckling.  Pass it along. These are a few I use, there are many more out there.  What works for you?   
MAY
11
0

Happy Mother's Day

Happy Mother's Day!

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MAY
09
0

Mother's Day Fun Fact

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APR
22
0

5 Signs It’s Time for a Social Media Manager

5 Signs It’s Time for a Social Media Manager
Do any of these sound like you?
  1. You don’t know what a #hashtag is
  2. You haven’t updated Facebook/Twitter/Pinterest/<insert social media channel here> since the day you opened the account
  3. You have a blog but haven't updated in several months
  4. You didn’t know that updates could be scheduled
  5. Your eyes glaze over looking at your social analytics
If any of those statements resonate with you, then it’s time for a social media manager for your organization.
 
Today, it’s widely accepted that to be in business means to be engaged in social media.  From brand awareness and marketing promotions to community involvement and customer support, social media can be some or all of these things for you.  Having someone who helps define the goals, oversees the content, monitors the social media channels, and helps determine which channel(s) are best for your brand, is no longer a luxury. 
 
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